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3rd year
Curriculum: Wine Economics and Rural Development
Supervisor: Leonardo Casini
Email: giovanna.piracci@unifi.it
Office address: Piazzale delle Cascine, 18 Firenze
Profile
Giovanna Piracci holds a Master’s degree in Agricultural Sciences and Technologies at the University of Florence. After graduating she carried out a traineeship at Tuscany Region, EU Liaison Office in Brussels focused on the development and the implementation of the European policies in the Agriculture, Fishery, Forestry, Bioeconomy and Environment sectors. Currently, she is enrolled in a three-year PhD program in Agricultural Economics.
Research interests and PhD project
My PhD project focuses on the study of consumer preferences and willingness to pay for environmental and social sustainability labelling in food products applying experimental methods. My research interests are consumer food choice behaviour, food marketing, experimental economics and discrete choice modeling.
Papers
- Boncinelli, F., Piracci, G., & Casini, L. (2021). Understanding the role of information and taste heterogeneity in consumer preferences for functional beef: The case of the omega-3 enriched burger. Meat Science, 181, 108614. https://doi.org/10.1016/j.meatsci.2021.108614
Conference talks and seminars
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Piracci, G., Boncinelli, F., Casini, L., Santeramo F. G., & Lamonaca E. (2021). Consumer willingness to pay for sustainability labels: Evidence from the literature. 57° Convegno SIDEA, Bologna, September 16-17, 2021.
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Piracci, G., Casini, L., & Boncinelli, F. (2021). Consumer preferences for sustainable food packaging: A Random Regret Minimization approach. 57° Convegno SIDEA, Bologna, September 16-17, 2021.
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Piracci, G., Boncinelli, F., & Casini, L. (2021). Consumer preferences for social sustainability labelling on wine: the case of the fair labour claim. European Association of Agricultural Economists seminar 175, Gragnano, Italy, May 13-14, 2021.
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